Cookie Policy

Graphic representing cookie policy overviewCookie Policy and cookie notice overview: this cookies policy explains how we use small data files known as cookies and similar technologies to recognize your device and enhance your experience. The Cookie Policy described here covers the types of cookies, their purposes including performance monitoring, and how you can manage cookie settings and preferences on our services.

The purpose of this cookies notice is to make clear which cookies are essential for core functions, which are used for analytics and performance, and which serve marketing or advertising goals. We explain cookie categories, retention periods, and the role of third-party cookies in analytics and marketing in clear terms to help you decide on your cookie preferences.

Illustration for cookie types and categoriesThis cookies policy and cookie notice describes three primary cookie types: essential, analytics, and marketing. It also clarifies that essential cookies are strictly necessary for site operation, analytics cookies support performance monitoring and traffic analysis, and marketing cookies enable personalized content and advertising. The following sections expand on these roles and your choices.

Types of Cookies We Use

Essential cookies: these are required for basic functionality, such as maintaining secure sessions, remembering privacy settings, and enabling access to protected content. Without essential cookies, core features will not function correctly and some services may be unavailable. Essential cookies typically do not collect personal information for marketing or analytics purposes.

Chart showing analytics and performance monitoringAnalytics and performance cookies: these cookies collect aggregated data about how users interact with pages, which pages are visited most often, and whether users encounter errors. The primary aim is performance monitoring so we can improve load times, reliability, and user flow. Analytics cookies are used to produce statistical reports and to help optimize technical and content performance.

Marketing cookies: these enable targeted advertising and measure campaign effectiveness. They may be set by third parties and used to display more relevant ads across sites. Marketing cookies are not necessary for site operation and require your consent in many jurisdictions before activation.

User Control and Consent

We emphasize user control over cookie settings. You can manage cookie preferences through your browser settings or our cookie controls where available. Cookie settings let you accept or reject analytics and marketing cookies while keeping essential cookies enabled to ensure functionality.

Icon representing cookie settings and user control

How to manage cookies

Most browsers allow you to block or delete cookies via their settings menus. Adjusting cookie preferences will not prevent all tracking, but it can limit non-essential cookies. Clearing cookies may sign you out and reset preferences stored in cookies. For granular control, use the provided cookie settings interface where available to toggle categories such as analytics and marketing on or off.

Symbol for retention and third-party cookiesRetention and third-party cookies: cookie durations vary from session-based cookies that expire when the browser closes to persistent cookies that remain for months or years. Third-party cookies set by analytics or advertising partners are subject to their own privacy practices. We limit data collection for performance monitoring to aggregated, non-identifiable metrics whenever possible.

Purpose: Performance Monitoring and Improvement

Performance monitoring is a core purpose of analytics cookies. By tracking aggregated user interactions, load times, and error rates, analytics help prioritize technical fixes and content improvements. These cookies assist in diagnosing network issues, identifying slow-loading resources, and understanding user journeys that impact overall experience.

In addition to automated metrics, performance-related cookies can indicate which features are popular and which may cause friction. This information helps allocate development resources effectively and supports evidence-based updates aimed at improving speed, accessibility, and usability across devices.

Summary: this cookies policy and cookie notice explains the roles of essential, analytics, and marketing cookies, highlights user control options, and outlines the performance monitoring benefits from analytics cookies. You retain the ability to manage cookie preferences to balance functionality, privacy, and personalization according to your choices.

Earls Court Cleaners

Comprehensive Cookie Policy explaining essential, analytics, and marketing cookies, user control, and the role of analytics for performance monitoring, with instructions on managing cookie preferences.

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